While some rugby players spend their day off resting up, an enthusiastic group of Exeter Chiefs players recently took the day out to experience life inside local drinks manufacturer Frobishers.
Returning for the second time after a very successful first event last year, the 11 players were invited inside the ‘Juice House’ to try their hand at creating a new juice, devising a marketing strategy and then presenting their final product to members of the Frobishers Board.
In a ‘Dragons Den’ meets ‘The Apprentice’ format, the players were asked to stand up in front of their teammates and senior members of the Frobishers Management and give a presentation on why their juice would be the most profitable for the business.
The day was organised as part of the RPA’s Player Development Programme (PDP) which aims to individually assist players in their personal and professional development, helping them to identify a second career and providing them with skills for a smoother transition into life after rugby.
Frobishers was founded in 1992 and sets out to provide their customers with the finest natural fruit drinks in the world. They are committed to making sure that 100% of the juices used in their drinks are from the best fruits and sourced from the most dedicated farmers across the globe.
After splitting themselves into three different groups, the Chiefs players began the day by brainstorming several different approaches and juice recipes to undertake.
“First of all we needed to decide which product we wanted to create and then who we wanted to aim it at, athletes or the general public