The RPA and Macfarlanes LLP host Brand Ambassador Breakfast


The Rugby Players’ Association (RPA) yesterday staged a Business Breakfast with Macfarlanes LLP, at their London Offices.

The attendees enjoyed a panel discussion and networking session chaired by RPA Group CEO, Damian Hopley, BT Sport Ambassador and 2003 England Rugby World Cup winner, Ben Kay, and industry experts Louisa Cheetham, Senior Sponsorship and CR Manager at Aviva and Charlie Maurice, Senior Solicitor at Macfarlanes, who are a Business Club Member of the RPA.

The discussion focused on the avoidance of potential legal issues around Brand Ambassadors, with guests invited to share their own experiences and raise a range of different questions for the panellists to answer.

2003 Rugby World Cup winner and BT Sport Ambassador, Ben Kay said: “It’s been great to see such a positive and interested crowd attend today and it just shows how much rugby has evolved and grown in such a short period of time. We talk about a player’s wellbeing in terms of their health but actually relationships with sponsors off the field are just as important in keeping your mind at ease and your performance at its peak. To have the understanding of the RPA and the expertise of Macfarlanes at your disposal is extremely helpful.