Miroma has today been announced as the latest Commercial Partner of the RPA (Rugby Players’ Association).
Miroma, have established a unique approach to Corporate Barter, which allows brand owners to enhance their advertising campaigns by part-paying for media with their products or services. They work with advertisers, their agencies and media owners to create bespoke deals based on this basic principle.
Marc Boyan, CEO of Miroma Ventures said of the partnership: “There has always been a great deal of interest in sport within Miroma and the chance to partner with the RPA is an opportunity we are very excited about. Sport is a key part of the marketing mix and we are delighted to be able to add sporting rights access to our offering to clients.